Sometimes an industry first doesn’t mean a new champion is born. The ATI Radeon HD 4770 introduces the 40nm RV740 GPU paired to 512MB of DDR5 video frame buffer memory, and a double-height cooler allows the ATI B743 model video card to operate at 750MHz. Initially expected to sell at the $100 mark, could this be the mainstream graphics accelerator for the masses? Benchmark Reviews compares the Radeon HD4770 against a large collection of performance tests in this article.
Faced by an economy in recession, it could be smarter to refine the products you have than to design and produce completely new ones from the ground up. This is the basis for my introduction, and the concept behind AMD/ATI’s business strategy for the discrete graphics market. Which raises the question: should a video card manufacturer improve and perfect their current products, or should they spend money they can’t spare on a new design? AMD has decided to refine their Radeon 4000-series GPU with the 40nm RV740 for mainstream gamers, while the competition is pledging itself to expensive and unnecessary ultra high-end products for a shrinking market.
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